Distingush between black hat seo and white hat seo
Black Hat SEO Black hat SEO refers to techniques and strategies which didn't follow the search engine rules. Black hat SEO focuses on only search engines. Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden texts and links, and blog content spamming. Consequences of black hat SEO can possibly result in your site being banned from a search engine and de-indexed as a penalization for using unethical technique. White Hat SEO Creating quality content is important because it shows the search engines that your site is unique and appropriate to display. Researching keywords that are both short and long tail and are relevant to your site is necessary to do as well. Be sure to include keywords naturally in headings, link anchor texts and page titles. Furthermore, it is important to add new relevant content ...